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In Cuba, only baseball and the Salsa hold the same iconic social status. The "Cervezeria Polar" team of the Cuban league was no exception. With a logo that was borrowed from the local brewery that sponsored the team, here we are, almost 70 years later, and the Polar bear logo still represents the same sentiments of blue-collar escapism that birthed it in the 1950s.
The love for the sport and the camaraderie present at the game transcended baseball as it became culture to get off work and head to the ballpark, have a Polar Cerveza, and enjoy the experience with friends while forgetting about everything else.